And because standing still doesn’t make the difference, we joined IATA (International Air Transport Association) and the United Nations in the #CombatPlasticPollution campaign, created with this year’s theme for World Environment Day: solutions to plastic pollution.
More than 400 million tons of plastic are produced each year, half of which is single-use. Of this total, less than 10% is recycled. An estimated 19 to 23 million tons end up in lakes, rivers and seas. Currently, plastic overloads landfills, is thrown into the oceans and burned, becoming one of the most serious threats to the planet.
There is also a lesser-known risk: microplastics that are already present in food, in the water we drink and even in the air we breathe. By some estimates, people consume more than 50,000 plastic particles a year. Many plastic products contain dangerous additives, which can be a serious health threat.
This campaign is in line with our values of sustainability and environmental responsibility and aims to alert and encourage action on environmental issues, involving governments, companies, cities, community organizations and individual citizens.
And if it is true that we are not to blame for everything that threatens the environment and that we are lucky to be much better off than in other parts of the world, it is our responsibility as a company, and as individuals, to raise awareness of the urgent need to be agents of change and guardians of nature. Setting an example before our paradise changes, acting sustainably in our daily activities and in the destinations where we operate or associating ourselves with regional, national and international initiatives, such as this one, can make a difference in the world .
Together, we can stop plastic pollution.